Terms of Use

Last updated: July 23, 2026

These Terms of Use (“Terms”) govern your access to SendSmarterHQ.com and your purchase and use of the CRM Quick Fix Playbook and related services provided by Governors Row LLC, doing business as Send Smarter HQ (“Send Smarter HQ,” “we,” “us,” or “our”).

By accessing the website, purchasing the Playbook, or submitting the questionnaire, you agree to these Terms and acknowledge the Privacy Policy and Refund Policy. If you do not agree, do not purchase or use the service.

1. Eligibility and business use

You must be at least 18 years old and able to enter a binding agreement. The service is intended for business and professional use.

2. The service

For a one-time price displayed at checkout, currently $49 USD, Send Smarter HQ provides a guided questionnaire and a personalized digital CRM Quick Fix Playbook based on your responses and three to five submitted customer touchpoints.

The Playbook is a focused diagnostic. It identifies potential CRM-fatigue patterns, recommends a message to improve first, and provides practical direction for improvement. It is not a comprehensive CRM audit, agency engagement, consulting project, or full rewrite of every submitted message.

There is no subscription and no recurring charge for this product.

3. Purchase and payment

You agree to provide accurate purchase information and authorize the payment processor to charge the amount shown at checkout. Taxes, if applicable, will be displayed or handled as required. Payment processing is subject to the processor’s terms.

4. Your questionnaire and content

You are responsible for providing complete and accurate questionnaire responses and usable message examples. The quality and relevance of the Playbook depend on the information you submit.

You retain ownership of your submitted content. You grant us and our service providers a limited right to host, process, reproduce, analyze, and format that content solely to operate, secure, provide, deliver, and support the service.

You represent that you have the rights and permissions needed to submit the content. You must remove personal, confidential, financial, health, account, login, government-identifier, and other sensitive information before submitting message text or screenshots.

A new analysis or free rerun is not included when the customer later changes, replaces, or corrects the information originally submitted, unless we agree otherwise.

5. Delivery

After we receive a complete questionnaire, the Playbook is typically generated and delivered by email within minutes. Allow up to 24 hours. You are responsible for providing a working email address and checking spam, junk, quarantine, and promotions folders.

If the Playbook does not arrive within 24 hours, contact support@sendsmarterhq.com from the purchase email address.

6. Refunds and technical issues

Refund eligibility is governed by the Refund Policy. In summary, a full refund is available before you submit the questionnaire. After submission, refunds are limited to duplicate charges or our failure to deliver the Playbook. For a technical or file problem, we will first provide a replacement or corrected file.

7. License to the Playbook

Subject to these Terms and payment, we grant you a limited, non-exclusive, non-transferable license to use the delivered Playbook for your own internal business purposes. You may share it with employees, contractors, or advisers working for your business.

You may not resell, sublicense, publicly distribute, publish, reproduce for commercial sale, or use the Playbook, website, templates, scoring logic, or underlying methods to create or train a competing product or service.

8. Our intellectual property

The website, questionnaires, structure, design, copy, analysis framework, scoring methods, templates, software, branding, and other service materials are owned by or licensed to Send Smarter HQ and are protected by applicable intellectual-property laws. Your ownership of submitted content does not transfer ownership of our service materials.

9. Appropriate use

You may not interfere with the service; bypass security or access controls; submit malicious code; scrape or reverse engineer the service; impersonate another person; use the service unlawfully; or submit content that infringes another person’s rights.

10. Nature of the recommendations

The Playbook provides educational and business guidance based on the information submitted. Recommendations involve judgment and may not fit every business, audience, channel, industry, or legal requirement. You are responsible for deciding whether and how to use them, reviewing final customer communications, and complying with laws, contracts, brand standards, and platform rules.

We do not promise specific revenue, engagement, retention, deliverability, conversion, or other business results.

11. Availability and changes

We may maintain, modify, suspend, or discontinue parts of the website or service. Changes will not reduce the core deliverable for a completed, paid order without an appropriate replacement or refund.

12. Disclaimer of warranties

To the fullest extent permitted by law, the website and service are provided “as is” and “as available.” We disclaim implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty that the service will be uninterrupted or error-free. Rights that cannot lawfully be waived remain unaffected.

13. Limitation of liability

To the fullest extent permitted by law, Send Smarter HQ will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost revenue, profits, business, data, or goodwill arising from the website, service, Playbook, or your use of recommendations.

Our total liability for a claim arising from a particular purchase will not exceed the amount you paid for that purchase. This limitation does not apply where liability cannot be limited by law.

14. Governing law and disputes

These Terms are governed by the laws of the Commonwealth of Massachusetts, without regard to conflict-of-law principles. Before filing a formal claim, you agree to contact support@sendsmarterhq.com and give us a reasonable opportunity to resolve the issue. Any claim not resolved informally will be brought in a court with jurisdiction in Massachusetts, except where applicable law gives you another right.

15. General terms

If any provision is unenforceable, the remaining provisions will remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent. We may assign them in connection with a merger, reorganization, sale, or transfer of the business. These Terms, together with the Privacy Policy and Refund Policy, form the agreement concerning the service.

16. Changes and contact

We may update these Terms by posting a revised version and changing the “Last updated” date. The Terms in effect when you purchase will govern that purchase, unless a change is required by law.

Questions about these Terms may be sent to support@sendsmarterhq.com.